INPE and the Alliance against tobacco have chosen to pursue in partnership, in a tone shifted and voluntarily cynical, a false campaign of conquest of a clientele: young new smokers. Beyond the movie the next day, a website http://www.toxic-corp.fr/ was created so that the user visits the virtual enterprise TOXIC-CORP. In creating his avatar, the user navigates in the manufacturing plant, the marketing department or the office of CEO.
Young people are invited to discover for themselves, the strategies of the tobacco industry through genuine documents of the tobacco industry made public as a result of trials in the late 90s and excerpts of the documentary: "Tobacco Conspiracy"
The media strategy was developed to cause a phenomenon Virality around this campaign, without affecting the character of "confidentiality" necessary for youth to take the campaign and themselves become vehicles for its dissemination.
Mélant game chat between smokers and nonsmokers, prevention information, we invite you to discover this virtual universe fun and interactive.
visit the website TOXIC-CORP

Spot Tele TOXIC CORP [0:45 m]: Play Now | Play in Popup | Download (338)

Spot Tele TOXIC CORP [0:45 m]: Play Now | Play in Popup | Download (124)
The same film but CENSORSHIP: Download